Vorrink Intelligence
Market Research Consultancy
Services
Consultancy
Also when defining KPI’s or when selecting the most suitable agency for your research project I can assist as an external expert.
My clients have often mentioned that I am analytically strong, critical and flexible. Also for interim activities you can approach me.
Project management
Vorrink Intelligence offers customized services! I conduct your research or part of it (questionnaire design, interviewing or reporting & recommendations).
When conducting quantitative research I work with the agencies that offer the best quality-price ratio in the specific situation. In the case of qualitative research individual in-depth interviews, focus groups and online communities are conducted by me personally.
When necessary I work with experienced researchers in my network (this of course in consultation with you).
Expertise
Communication research
When doing advertising research I always pay a lot of attention to the definition of the specific objectives that subsequently decide the research setup. The necessary research can be organized and managed by me.
I can advise about advertising optimization research, advertising evaluation research and usability research.
Product/services research
Qualitative research is well suited for in-depth evaluations of existing products or services.
In case of research questions about (potential) target groups quantitative research can be necessary.
The research results can for instance consist of:
- suggestions for future versions of the product
- profiles of users and/or potential users.
Image research
Based on image research Vorrink Intelligence can provide information about the different brands in the market. The research results provide clear input for your marketing strategy.
International research
Also the management of research on a foreign location can be enthrusted to me.
I regularly and gladly work with foreign partners and easily switch between Dutch and English and back again.
About me

Marianne Vorrink
Independent market researcher
Vision
Helping companies to understand their customers (even) better is what I like to do most. I strive to formulate research results so succinctly that the organization can easily use them to underpin decisions. These decisions can concern the adaptation of a product/ service, a change in the communication tools that are used or the approach of a new or broader target group.
Experience
On the customer side, at Philips, as well as on the agency side I was responsible for managing (inter)national research projects. This experience is now very useful in understanding and addressing the research questions of my clients. I have worked for a variety of clients with each their own wishes and way of working, thus gaining experience in:
- Qualitative (in-depth interviews, online communities and focus groups) and Quantitative
- Consumer and Business-to-Business
- National and International (Europe, Asia, North America and Latin America)
- Ad-hoc and Tracking
- Different branches, mainly b-t-b and consumer services and durable consumer goods.
My clients







